There’s no question that AI is changing everything. According to Stanford University, 53% of people have seen a profound change in daily life due to AI. And 67% of people anticipate a profound change in daily life in the next 3-5 years. AI for marketing? It’s changing that too.
My coach Garry and I were talking about it yesterday. How much did the smartphone change the way everyday life happens? Is there any one of us that doesn’t utilize our iPhone or Android device daily? 20 years ago that just wasn’t the case. And the people who waited until their flip phone died? They all wished they’d adopted it sooner.
The problem (and benefit) with AI is that the change is exponentially faster.
What does that mean for us in marketing land? We’ve got to adapt. Our template marketing plan from a year ago won’t fly. “This is how we always have done it and it’s worked so far” won’t fly either. Google Ads as the only way? Nope. AI search has taken over. Only using AI to generate a content calendar? No go – everyone else is putting out the same Canva templates.
Ask your marketing team or firm “what is your plan for adapting to an AI world?” Ask “what is your strategy to switch away from traditional PPC and more toward generative AI search?”. Ask “how do you use AI to tell our story?”.
I use AI tools most every day. But those AI tools are challenged, trained extensively over time, and reflect the years of experience in telling better, more unique stories.
J
