What Marketing ROI Should Small Businesses Expect? (Real Numbers, Not Promises)
The number one metric you should be measuring when it comes to marketing? Marketing ROI. It’s the first question smart business owners ask. And the last question most marketing agencies want to answer clearly. Why? Because most agencies would rather talk about impressions, engagement rates, and “brand awareness” than actual dollars and cents. After 30 […]
When Should You Expect Results from Marketing your Business? (A Realistic Timeline)
Every small business owner asks the same question when they start investing in marketing: “When will I see results?” It’s a fair question. You’re spending money, time, and energy on marketing. You deserve to know when that investment will start paying off. After 30 years of helping small businesses grow, here’s what I tell clients […]
Small Business Marketing Director Job Description (And Why Yours Is Probably Unrealistic)
You’re here because you need to hire a Marketing Director for your small business. You’ve been doing marketing yourself (or your office manager has been “handling it”), and you’ve finally decided it’s time to hire someone who actually knows what they’re doing. So you start writing the job description. And you realize: You need this […]
Why do I need a Marketing Agency as a Small Business?
I get it. The budget for your small business is tight, and adding one more expense to the line item doesn’t affect stockholder returns. It reduces the amount that you and your family have to live. Whether you have 10 or 100 employees, marketing can seem like a frivolous waste of money. A Marketing Consultant, […]
