3 Reasons a Fractional CMO works for Small Business
3 Reasons a Fractional Chief Marketing Officer works for Small Business Small Businesses have the same needs as larger ones to grow: great leadership, new customers through great marketing, a strong sales team, solid operations, accurate financials, and a whole lot of passion and vision from the owner. But hiring individual experts for each of […]
It’s the Most Wonderful Time for a Deal
How being the “discount people” is hurting your profits Especially as we’re in the last days of the holiday shopping season, it’s tempting to discount – Black Friday! Small Business Saturday! Cyber Monday! Last Minute Gifting! After Christmas Sales! – and you could be hurting your brand by doing it. If your only marketing message […]
Marketing is a Team Sport: Why You Shouldn’t Go it Alone
Marketing is a Team Sport: Why You Shouldn’t Go it Alone Marketing – and this includes Social Media, E-Mail Marketing, Branding, Messaging, Promotional Events, Content Creation, Website development, SEO and more – is one field where the opinions of others matters. A marketing buddy is the way to set yourself up for success. Here’s 3 […]
