Hiring a Chief Marketing Officer is Possible for your Small Business.
Hiring a Chief Marketing Officer or Marketing Director for your business is crucial. It’s also expensive, time consuming, and stressful.
What does a Chief Marketing Officer do for a small business? The CMO analyzes the business as a whole, determines the goals & vision for the organization, develops a plan to maximize your time available and marketing budget, and guides the leadership team to results. The value of having a high-level strategist, rather than an entry-level marketing employee, is that they will be able to see a much bigger picture than just social media posts, blog writing, or event execution.
Develop a marketing plan
Your business is unique in your industry, and your marketing plan should reflect that. Our team takes the time to understand your strengths and challenges and craft plans that will not only produce measurable results, they will be simple for you to execute. Even with competitors in your market, there is never a one-size-fits all approach to getting new customers in the door.
Your Marketing Quarterback
Does marketing mean social media? E-mail? Direct mail? Billboards? Networking? Partnerships? Promotional items? Brochures? Blogs? Booking appearances? All yes. It's a huge undertaking, and while large companies may have entire teams that handle each one, your small business has limited time and resources. We help you get the most of what you have, and back it up with solid data.
The Latest marketing Trends
Marketing rules, particularly in the digital space, change daily. Our team does the research so you don't have to. Business Owners and marketing staff can count on both creative innovation and consistency working together to produce results. Knowledge of the latest technology combined with the experience to know when to move past fleeting trends is what we do.
Messaging & Branding
To your customers and future customers, employees and future employees, who are you? If every member of your team can't clearly and enthusiastically tell your story, you've got a messaging problem. Let our storytellers be your voice, get your voice through the right megaphone, and get that story to the right people. Then rinse and repeat.
Ready to invest in marketing that actually produces sales?
Schedule your marketing audit today.
