Should Small Businesses Run Google Ads in 2026?
Short answer: sometimes. The longer answer is the one that actually saves you money, so stick with me. I’ve spent thirty years watching small businesses pour money into advertising and wonder why it didn’t “work.” The ads usually worked fine. The business around the ads didn’t. That distinction is everything, and it’s the difference between […]
AI for marketing – it’s changing everything. How can you know if you’re ready?
There’s no question that AI is changing everything. According to Stanford University, 53% of people have seen a profound change in daily life due to AI. And 67% of people anticipate a profound change in daily life in the next 3-5 years. AI for marketing? It’s changing that too. My coach Garry and I were […]
Why Most Construction Marketing Companies Get It Wrong (And How to Spot the Good Ones)
Let me guess how you ended up here. You Googled “construction marketing companies” because you’re tired of your phone not ringing. Or maybe it IS ringing, but it’s tire-kickers who want a $5 million custom home for $100/square foot. You talked to a few agencies. They all said the same thing: “We’ll run Facebook ads! […]
Social Media for Construction Companies: Stop Posting Like It’s 2015
Let’s talk about your social media. You know you’re supposed to be on Instagram and Facebook because “that’s where people are.” So you post: Finished project photo Caption: “Another beautiful custom home! #construction #customhomes #builder” Job site progress photo Caption: “Progress on the Smith project! #remodel #renovation #progress” Team photo Caption: “Our amazing crew! #team […]
Marketing for Custom Homebuilders: Why “We Build Quality Homes” Isn’t a Strategy
Let me guess what your marketing looks like right now. Your website says: “We build quality custom homes with attention to detail and exceptional craftsmanship.” Your social media posts: Beautiful photos of finished homes. Maybe a “Happy Monday!” thrown in there. Your marketing strategy: Hope people find you. Maybe run some Facebook ads when business […]
Why Most Companies Outgrow Their Marketing Agency
Most small businesses don’t “break up” with their marketing agency overnight. It happens slowly. A missed deadline here, a recycled strategy there, a growing feeling that you’re paying for activity instead of growth. If you’ve ever felt like your agency has stopped leading and started coasting, you’re not alone—this is one of the most common […]
Why Your Marketing Is Not Producing Sales
If you’ve ever looked at your marketing spend and thought, “We’re putting real money into this — why isn’t it showing up in revenue?” you’re asking exactly the right question. Most businesses never ask it out loud. They keep spending because stopping feels like giving up. If your marketing is not producing sales, it’s rarely […]
Why Is My Marketing Not Working?
You’ve tried posting consistently. You’ve boosted Facebook posts. You’ve hired agencies that promised a flood of leads. Yet…nothing changes. You’re still waiting for marketing that actually moves the needle. When marketing falls flat, the root problem is almost never a lack of effort. It’s a lack of alignment. If your marketing isn’t working, here are […]
3 Reasons a Fractional CMO works for Small Business
3 Reasons a Fractional Chief Marketing Officer works for Small Business Small Businesses have the same needs as larger ones to grow: great leadership, new customers through great marketing, a strong sales team, solid operations, accurate financials, and a whole lot of passion and vision from the owner. But hiring individual experts for each of […]
Marketing Your Brewery
Top 5 Reasons You Need to Hire A Marketing Person for your Brewery Brewery Owners have a lot on their plate, and wearing every hat in the business: brewmaster, human resources, finance, leadership, recruiting, operations, sales, training, and marketing. The reality? There are not enough hours in the day to do all of these things […]
