Why Most Construction Marketing Companies Get It Wrong (And How to Spot the Good Ones)
Let me guess how you ended up here. You Googled “construction marketing companies” because you’re tired of your phone not ringing. Or maybe it IS ringing, but it’s tire-kickers who want a $5 million custom home for $100/square foot. You talked to a few agencies. They all said the same thing: “We’ll run Facebook ads! […]
Social Media for Construction Companies: Stop Posting Like It’s 2015
Let’s talk about your social media. You know you’re supposed to be on Instagram and Facebook because “that’s where people are.” So you post: Finished project photo Caption: “Another beautiful custom home! #construction #customhomes #builder” Job site progress photo Caption: “Progress on the Smith project! #remodel #renovation #progress” Team photo Caption: “Our amazing crew! #team […]
Marketing for Custom Homebuilders: Why “We Build Quality Homes” Isn’t a Strategy
Let me guess what your marketing looks like right now. Your website says: “We build quality custom homes with attention to detail and exceptional craftsmanship.” Your social media posts: Beautiful photos of finished homes. Maybe a “Happy Monday!” thrown in there. Your marketing strategy: Hope people find you. Maybe run some Facebook ads when business […]
Marketing Mistakes Custom Homebuilders Are Making
You can pour concrete with surgical precision. Frame out a luxury build so clean it should be in a museum. Use the latest building science to make a home smarter than its owner. But if your marketing game looks like it was poured with a blindfold on, none of that brilliance as a customer home […]
