Paid Ads That Feed Your Business — Not the Other Way Around
Most agencies run your ads to grow their fee. We run ads to grow assets you own. Flat fee. No percentage of spend. No leads that vanish the day you pause the campaign.
We Said We Were the Anti-Agency. We Meant It. Here's Where Ads Fit.
For years we’ve told small businesses to stop renting customers through advertising. That hasn’t changed. What we’ve learned is this: ads aren’t the enemy. The business model most agencies wrap around ads is the enemy.
A percentage-of-spend fee rewards your agency for spending more of your money. A “leads stop when you stop paying” setup keeps you on a treadmill. That’s renting.
Done right, paid ads are a tool — one tool — inside a system you own. We use Google and Meta ads to do specific jobs: fill the top of your funnel fast, test which messages actually convert, and feed your email list, your retargeting audiences, and your SEO &AIO/GEO content engine. The ad spend buys data and momentum. The system keeps the customers.
That’s not a contradiction of the anti-agency approach. It’s the anti-agency approach applied to ads.
Our Unique Approach to Ad Management
Simple & ROI Focused, Always.
Flat fee, always.
You pay a flat monthly management fee. It does not go up because your ad spend goes up. We have zero incentive to inflate your budget, and every incentive to make each dollar work harder.
Ads feed assets you keep.
Every campaign is built as an enhancement to an overall plan that you own. You pause ad spend? Customers still come in the door because they know and trust you. Building that machine that works over time? Gold.
no ROI? we change course.
If the math doesn’t work, we’ll say so. Sometimes the right call is to shift spend out of ads and into SEO, email or any of the hundreds of strategies in the arsenal. An agency paid on spend will never tell you that. We will.
One leader, one strategy.
Your ads don’t live in a silo. They’re directed alongside your SEO, social, reputation, direct mail, online courses, email and more so everywhere your customer looks is uniquely you.
Our digital Advertising Management Services
Campaign build
Search, Performance Max, Keywords, Analytics, Audience Targeting
AD CREATIVE
Develop ad creative so your customers stop their thumb from scrolling
Ad strategy
Determine placements, creative, and spend for every campaign.
tracking Setup
Set up your conversion tracking and pixel setup so we can track success.
Weekly reports
Weekly reporting and analysis by our experts, delivered to your team.
Optimization
Weekly optimization and fixes based on data, getting the best ROI
Is digital advertising right for your Business?
Paid ads make sense when you have something to feed. If you have a real offer, a landing page that converts, and a system to capture the leads ads bring in, we can put fuel on the fire. If you don’t have those yet, we’ll tell you to build them first — because spending on ads without a system to catch the leads is exactly the renting trap we built this company to end.
Your questions answered
Common questions
Do you charge a percentage of ad spend?
No. Paisley Marketing Group charges a flat monthly management fee for Google and Meta ads. Your fee does not increase when your ad budget increases, so we have no incentive to inflate your spend.
Aren't you the agency that's against ads?
We’re against ads being used as a crutch and against percentage-of-spend billing that rewards agencies for spending more of your money. We use paid ads as one tool inside a marketing system you own, billed at a flat fee, with the goal of building assets that keep working after the ads stop.
What platforms do you manage?
We manage Google Ads, including Search, YouTube, Local Services Ads (LSA) and Performance Max, LinkedIn ads, and Meta Ads across Facebook, Whatsapp, Threads and Instagram. We recommend the platforms that fit your customer and your offer, rather than running everything by default.
What does ads management cost?
Pricing depends on the number of platforms, campaign complexity, and creative needs. We quote a flat monthly fee after a Comprehensive Marketing Audit so you know exactly what you’re paying before you commit.
How fast will I see results from digital ads?
Paid ads can generate leads within days, which is part of why they’re useful. The lasting value comes from the email lists, retargeting audiences, and data we build while the ads run. We report results weekly and adjust quickly.
What happens if the ads aren't working?
We monitor return on ad ROI, not just the spend itself. If a campaign underperforms, we adjust the audiences, creative, and targeting, and we learn from the results. If the data shows paid ads are not the right fit for your business, we tell you and shift your budget to channels that work better, such as comprehensive marketing with multiple strategies. Because we charge a flat monthly fee instead of a percentage of spend, we have no reason to keep you spending when it is not working.
