Why Most Construction Marketing Companies Get It Wrong (And How to Spot the Good Ones)
Let me guess how you ended up here. You Googled “construction marketing companies” because you’re tired of your phone not ringing. Or maybe it IS ringing, but it’s tire-kickers who want a $5 million custom home for $100/square foot. You talked to a few agencies. They all said the same thing: “We’ll run Facebook ads! […]
Marketing for Custom Homebuilders: Why “We Build Quality Homes” Isn’t a Strategy
Let me guess what your marketing looks like right now. Your website says: “We build quality custom homes with attention to detail and exceptional craftsmanship.” Your social media posts: Beautiful photos of finished homes. Maybe a “Happy Monday!” thrown in there. Your marketing strategy: Hope people find you. Maybe run some Facebook ads when business […]
Small Business Marketing Director Job Description (And Why Yours Is Probably Unrealistic)
You’re here because you need to hire a Marketing Director for your small business. You’ve been doing marketing yourself (or your office manager has been “handling it”), and you’ve finally decided it’s time to hire someone who actually knows what they’re doing. So you start writing the job description. And you realize: You need this […]
Who are you? A Tiger or a Housecat?
Simple steps to communicate your brand to the world. A friend shared this picture of a cat online, painting himself as a tiger. The painting is called “Norman Catwell” by Lucia Heffernan. Cute, yes. True about cats knowing they are way above their station in life? Absolutely. The perfect picture of how your brand works? […]
Marketing is a Team Sport: Why You Shouldn’t Go it Alone
Marketing is a Team Sport: Why You Shouldn’t Go it Alone Marketing – and this includes Social Media, E-Mail Marketing, Branding, Messaging, Promotional Events, Content Creation, Website development, SEO and more – is one field where the opinions of others matters. A marketing buddy is the way to set yourself up for success. Here’s 3 […]
Why Being Authentic in Your Marketing Matters
Book now It’s Halloween week, and while dressing up and pretending to be someone you’re not is fun for a couple of days, it’s time to take the mask off and let you and your business be who they’re meant to be. Business owners think they have to do all of the things. They have […]
