Should Small Businesses Run Google Ads in 2026?
Short answer: sometimes. The longer answer is the one that actually saves you money, so stick with me. I’ve spent thirty years watching small businesses pour money into advertising and wonder why it didn’t “work.” The ads usually worked fine. The business around the ads didn’t. That distinction is everything, and it’s the difference between […]
Why Most Construction Marketing Companies Get It Wrong (And How to Spot the Good Ones)
Let me guess how you ended up here. You Googled “construction marketing companies” because you’re tired of your phone not ringing. Or maybe it IS ringing, but it’s tire-kickers who want a $5 million custom home for $100/square foot. You talked to a few agencies. They all said the same thing: “We’ll run Facebook ads! […]
Marketing for Custom Homebuilders: Why “We Build Quality Homes” Isn’t a Strategy
Let me guess what your marketing looks like right now. Your website says: “We build quality custom homes with attention to detail and exceptional craftsmanship.” Your social media posts: Beautiful photos of finished homes. Maybe a “Happy Monday!” thrown in there. Your marketing strategy: Hope people find you. Maybe run some Facebook ads when business […]
Small Business Marketing Director Job Description (And Why Yours Is Probably Unrealistic)
You’re here because you need to hire a Marketing Director for your small business. You’ve been doing marketing yourself (or your office manager has been “handling it”), and you’ve finally decided it’s time to hire someone who actually knows what they’re doing. So you start writing the job description. And you realize: You need this […]
A Mobile Friendly Website Will Boost Your Business
A Mobile Friendly Website Will Boost Your Business Every Wednesday, we’re going to dive into websites — the digital fingerprint of your company. Our resident website guru Kim is going to drop some knowledge on us every week! This week’s website tip is one that could not be more important to the success of your […]
Think Investing in SEO is a Waste? Think Again.
Think Investing in SEO is a waste? Think again. SEO, short for Search Engine Optimization, is essentially the art and science (it’s both) of getting your website to rank above all others for certain search terms on search engines. I’m not talking about the “services” that charge you hundreds or even thousands of dollars to […]
