Marketing Your Brewery
Top 5 Reasons You Need to Hire A Marketing Person for your Brewery Brewery Owners have a lot on their plate, and wearing every hat in the business: brewmaster, human resources, finance, leadership, recruiting, operations, sales, training, and marketing. The reality? There are not enough hours in the day to do all of these things […]
Cannabis Dispensary Marketing
Cannabis Dispensary Marketing: A Challenge of Creativity Now that recreational cannabis is fully legal in 24 states, dispensaries are popping up right and left! And the business owners that manage a cannabis dispensary, especially in states like Ohio where recreational use just became legal, it’s changed the game. When dispensaries were just selling medical marijuana […]
Are Your Business Customers’ Emails Bouncing Back?
Are Your Business Customers’ Emails Bouncing Back? Here’s Why. Are you sending emails to clients that you’ve had in your address book forever and they’re all of a sudden bouncing back? Are you becoming spam? There’s a reason for your emails bouncing, and it’s a new policy being put in place by both Gmail and […]
What is the Best Website Hosting Provider?
What is the best website hosting provider? The Most Reliable One. Period. Did you pick your website hosting based on cost? Or on power? Your website hosting provider is the place where all of the data that makes up your website is stored, and where all of the technical stuff behind the scenes is controlled. […]
A Mobile Friendly Website Will Boost Your Business
A Mobile Friendly Website Will Boost Your Business Every Wednesday, we’re going to dive into websites — the digital fingerprint of your company. Our resident website guru Kim is going to drop some knowledge on us every week! This week’s website tip is one that could not be more important to the success of your […]
Think Investing in SEO is a Waste? Think Again.
Think Investing in SEO is a waste? Think again. SEO, short for Search Engine Optimization, is essentially the art and science (it’s both) of getting your website to rank above all others for certain search terms on search engines. I’m not talking about the “services” that charge you hundreds or even thousands of dollars to […]
5 Things you Should be Doing to get your Marketing Ready for a New Year
It’s the first week of the new year, and it’s time for talk of New Year’s Resolutions, new beginnings, and fresh starts. It’s one of my favorite times of the year. It’s also a great time to do a quick checkup on your social media accounts to make sure they’re exactly where they need to […]
It’s the Most Wonderful Time for a Deal
How being the “discount people” is hurting your profits Especially as we’re in the last days of the holiday shopping season, it’s tempting to discount – Black Friday! Small Business Saturday! Cyber Monday! Last Minute Gifting! After Christmas Sales! – and you could be hurting your brand by doing it. If your only marketing message […]
Who are you? A Tiger or a Housecat?
Simple steps to communicate your brand to the world. A friend shared this picture of a cat online, painting himself as a tiger. The painting is called “Norman Catwell” by Lucia Heffernan. Cute, yes. True about cats knowing they are way above their station in life? Absolutely. The perfect picture of how your brand works? […]
Marketing is a Team Sport: Why You Shouldn’t Go it Alone
Marketing is a Team Sport: Why You Shouldn’t Go it Alone Marketing – and this includes Social Media, E-Mail Marketing, Branding, Messaging, Promotional Events, Content Creation, Website development, SEO and more – is one field where the opinions of others matters. A marketing buddy is the way to set yourself up for success. Here’s 3 […]
